This BizTimes Media article brings attention to recent regional recognition of the Milwaukee creative cluster as a major driver of economic growth. With institutions ranging from Discovery World to Betty Brinn Children's Museum, creative work represents the fourth largest sector in Greater Milwaukee. Design accounts for 46% of the sector's activities, while the rest consists of media and film, performing arts, visual arts and crafts, and culture and heritage.
The membership nonprofit Creative Alliance Milwaukee (CAM) has found increasing participation in its "Creative Milwaukee Experience" tours, which highlight the creative scene's broader economic impact to workforce members and business leaders. Yet CAM affirms that the modern cluster harks back to the city’s roots of brewers, cheesemakers, and old world craftsmen: "We’re calling it a creative economy now, but it’s always existed."